AGASKIN works with Korean beauty brands, international retailers, and beauty buyers across Europe, the UAE, the Middle East, and Africa. Our clients include brand founders bringing K-beauty to new markets, retail buyers curating Korean beauty for diverse consumers, and businesses seeking expert guidance on inclusive beauty strategy. We serve brands that believe Korean beauty is for everyone — including those with melanin-rich skin and diverse beauty needs.
About AGASKIN
The Agency Taking Korean Beauty Brands Global
AGASKIN is a Seoul-based K-beauty creative agency founded in Seoul by Fama Ndiaye. We help Korean beauty brands expand into global markets, with established presence across Europe, the UAE, and Africa, and active expansion into the UK, the US, and Latin America.
What started as a mission to make K-beauty more inclusive and accessible has grown into something bigger. We've worked with leading Korean beauty brands Mixsoon, Amuse, D'Alba, Medicube and Mediheal, bringing their stories, science, and culture to audiences long underserved by mainstream beauty.
From Galeries Lafayette in Paris to Seoul gala events to Middle East expansion, AGASKIN shows up where K-beauty needs a trusted voice. We don't push trends. We build bridges.
Our Story Begins With a Belief:
Korean beauty isn’t just a trend. It’s a philosophy.
Founded in 2017, AGASKIN emerged from deep respect for Korean beauty culture, and a realization that the world deserved more than surface-level exposure to its brilliance. Too often, K-beauty was reduced to “10-step routines” or viral serums without context. We knew there was more.
So we built AGASKIN: an agency where ritual meets reason, helping brands connect global audiences with the heart of Korean beauty in ways that are intentional, credible, and culturally grounded.
Trusted by respected K-beauty names, we’ve spent the past eight years building something different. Less “add to cart,” more “add to ritual.”
K-Beauty Services & Expertise
What We Do
Over the past eight years we’ve worked with more than 100 Korean beauty brands across skincare, makeup, fragrance, haircare, and wellness. We’re not a store. We’re a strategic partner that helps brands enter and grow in new markets with cultural integrity and commercial impact.
Every brand we work with gets the strategy, storytelling, and on-the-ground execution to land authentically with global audiences.
Meet the Movement Behind the Mirror
Who We Work With: Brands, Buyers & Retailers
Our clients include brand founders entering new markets, retail buyers curating Korean beauty for diverse consumers, and businesses seeking expert guidance on inclusive beauty strategy
Why We're Different
- Native Korean market expertise with global cultural fluency
- Strategy plus execution, not just advice
- Inclusive beauty as a commercial advantage
Our Team & Philosophy
Why K-Beauty Works Globally
Because it’s more than aesthetic. It’s a cultural system of care.
Korean beauty isn't about chasing perfection. It’s about self-respect, ritual, and connection. At AGASKIN, we translate these principles in a way that feels human, holistic, and globally accessible—without losing the soul of what makes K-beauty special.
- We honor the science behind ingredients like centella asiatica, fermented extracts, and ginseng.
- We respect the artistry behind formulas, shades, and sensorial textures.
- We translate the tradition behind glass skin, cushion foundations, and essence layering—without ever diluting the message.
Read more on our Blog Page: “What K-Beauty Actually Means”
Not algorithms. Not hype.
A Decade of K-Beauty Expertise in Seoul
AGASKIN is led by Fama Ndiaye, whose experience in the Korean and international beauty industries spans over a decade. Our work sits at the intersection of Korean market knowledge and deep cultural fluency in the markets brands want to reach.
That dual fluency is the bridge we build for every brand we partner with.
Key Achievements
- Featured in: Dazed, Allure USA, Galeries Lafayette Paris, Cosmobeauty Seoul
- Hosted global pop-ups and events in Paris, Seoul, London and UAE
- 100M+ followers across influencer network via TikTok, Instagram, and YouTube
- Recognized as a leader in the Global Expansion of K-beauty
We’re not here for fast fame—we’re here for long-term beauty literacy.
Our Approach to K-Beauty Strategy
Revolutionize Your Business with a Winning Mindset
AGASKIN is built by people who understand beauty from formulation to culture. Our founder and specialists bring knowledge across product strategy, makeup artistry, scalp science, and cultural storytelling. We work as a partner, not a vendor. We build the strategy with you and run it alongside you, into one market or many.
Our Commitment to Inclusive K-Beauty
Inclusion is a commercial strategy, not an afterthought.
We help brands reach audiences mainstream beauty overlooks, including melanin-rich and diverse markets.
We stay culturally grounded.
No gimmicks, no watered-down trends. Real Korean beauty expertise, translated with respect.
We build for the long term
Every market entry is vetted for performance, story, and staying power.
Our Vision
Global Partnerships
To be the most trusted partner for Korean beauty brands entering global markets, with inclusivity as our edge.
Trust isn’t built in a day. It’s earned through years of consistent, conscious decisions. We keep showing up, through sharper strategy, elevated events, and brand growth that lasts.
Want to Work With Us?
We're always looking for conscious creators, category experts, and emerging brands who share our values.