Everything we do is built around deep listening, cultural fluency, thoughtful education, and sustainable strategy. Because lasting brand growth is a relationship, not a transaction.
OUR SERVICES
How We Take Korean Beauty Brands Global
AGASKIN is a Seoul-based K-beauty agency offering brand strategy, market entry, retail training, product strategy, and event production for Korean beauty brands expanding into global markets. Founded in Seoul in 2017 with branches in Paris and London, and led by K-beauty strategist Fama Ndiaye, we help brands navigate new markets with cultural fluency and commercial precision. Whether you’re a founder launching your first international retail partnership or a brand scaling across Europe, the Middle East, and Africa, AGASKIN builds the bridge between Korean beauty and the world.
HOW WE WORK
One Partner, Every Market
We work with Korean beauty brands, international retailers, and buyers to bring K-beauty to audiences long underserved by mainstream beauty. We don’t just advise. We build the strategy and run it alongside you.
We work with:
- Korean beauty brands entering new markets
- Founders scaling beyond Korea
- Retailers and buyers curating K-beauty for diverse consumers
01 · CONSULTING
Brand Strategy & Market Entry
A great product isn’t enough. You need a message that resonates globally and protects your cultural essence.
Services include :
- Global brand audit
- Ritual-first positioning and category messaging
- Founder/brand origin storytelling
- Cross-cultural content development (English, French, Arabic)
- Market-entry and retail strategy
02 · TRAINING & RETAIL SUPPORT
Retail Training That Converts
We train retail advisors, spa, and salon teams to speak about Korean beauty with clarity and confidence across skincare, makeup, fragrance, and haircare, especially in markets where K-beauty is still emerging. Informed service builds real loyalty, not just visibility.
Includes:
- Training manuals for retail and brand teams
- Localized content and digital playbooks
- Influencer education kits and user guides
- Cross-category selling to grow basket size
- Available in multiple languages
03 · PRODUCT STRATEGY
Built for Your Markets
We help brands shape assortment and product strategy that lands in new markets, matching the right formulas, formats, and positioning to local demand while staying true to your Korean identity.
Includes :
- Assortment and range strategy for international retail
- Market fit and positioning by region
- Category and pricing guidance
- Launch sequencing across markets
04 · EVENT PRODUCTION
Experiences That Resonate
We design and produce experiences that move beyond product demos, culturally rich events that build trust and awareness.
Events include :
- Press and influencer gatherings
- Pop-up retail activations
- Masterclasses with estheticians and artists
- Brand storytelling exhibitions
- Launch events
Hosted in Paris, Seoul, London, Dubai, and beyond.
05 · INFLUENCER PARTNERSHIPS
Partnerships Built on Narrative
We match you with aligned creators, not just for numbers, but for narrative. Our partnerships are about authentic connection and long-term resonance.
Includes :
- Creator mapping by category and region
- Storyboard co-development
- Event and content collaborations
- Long-term ambassadorship support
- Cultural alignment audits
OUR APPROACH
How We Think
OUR WORK
Proven Results
From emerging labels to established names, we've helped Korean beauty brands enter and grow. From first market entry to full retail rollout, we bring the strategy, storytelling, and on-the-ground execution.
Ready to Go Global?
Whether you're entering your first market or scaling across several, let's talk about what's next.