Reach out to our team here, or DM us on Instagram. We respond with care—not canned answers.
AGASKIN FAQs
K-Beauty FAQs
Whether you’re a Korean beauty brand exploring global expansion, a retailer or buyer, or simply curious about K-beauty, this page answers the questions we hear most. Don’t see what you need? Get in touch, we’re always happy to help.
General Questions
What is AGASKIN?
AGASKIN is a Seoul-based K-beauty agency founded by Fama Ndiaye. We help Korean beauty brands expand into global markets through brand strategy, market entry, retail training, product strategy, and event production. We have established presence across Europe, the UAE, and Africa, with active expansion into the UK, the US, and Latin America.
Is AGASKIN a store?
No. AGASKIN is an agency, not a retailer. We work with brands, buyers, and retailers to bring Korean beauty to new markets. We don't sell products directly to consumers.
What makes AGASKIN different from other beauty platforms?
We combine native Korean market expertise with deep cultural fluency in the markets brands want to reach, including audiences long underserved by mainstream beauty. We don't just advise. We build the strategy and execute it alongside you.
Do you only focus on skincare?
No. We work across skincare, makeup, fragrance, and haircare, and we also support supplements, inner beauty, and lifestyle brands as K-beauty expands into new categories.
Brand & B2B FAQs
I’m a Korean beauty brand. How can I work with AGASKIN?
We partner with K-beauty brands ready to grow globally—without compromising their cultural essence. From storytelling to event design, we help you expand with intention. Learn more on our Services Page.
Do you work with brands in all categories?
Yes. Whether you're skincare-only, makeup-first, fragrance, or haircare-led, we offer tailored support and positioning for each category, and we help brands bridge categories authentically when it makes sense.
What kind of global support do you offer brands?
We offer: market-entry strategy · brand storytelling and cultural translation · retail training and buyer education · product strategy · event production and activations · influencer and ambassador programs.
Will AGASKIN change our brand story?
No. We protect and elevate your identity—we don’t rewrite it. We work with your team to ensure your core values remain intact as you reach new audiences.
Can you help us find influencers or content creators?
Yes. We partner with creators who align with your brand values and understand your category. It’s not just about numbers—it’s about real alignment and long-term impact.
Events, Community & Consultations
What kind of events do you host?
We produce immersive, education-first experiences for brands and retailers, from masterclasses and brand launches to pop-up activations and wellness events, in person and online. We also host community events for beauty lovers.
How do I book a consultation or join the community?
Brands and partners can reach us through our Contact Page. Beauty lovers can join our Community and newsletter for events, drops, and new articles.
We love thoughtful questions.