We help you create products that fit into real people’s lives—and stand out in a crowded market.
Let’s build products that educate, elevate, and endure.
At AGASKIN, we help indie beauty brands launch smarter, simpler, and with more soul. Whether you’re developing your first barrier-first skincare line or expanding into new K-beauty categories, we’re your partner for thoughtful, ritual-led product strategy.
We don’t just consult on formulas.
Why Work With AGASKIN?
Because the beauty space is crowded, but clarity wins.
- Deep expertise in K-beauty product development
- Clear guidance on category fit and brand positioning
- Barrier-first, skin-first formulation strategy
- Educational messaging that creates connection—not just sales
Our Product Strategy Services
Ingredient Consultation
What makes a product “ritual-worthy”?
We help you identify the right ingredients, textures, and delivery systems for:
- Barrier repair + skin health
- Sensitive skin-friendly formulas
- Scalp care as skincare
- Skincare-makeup hybrids
You’ll receive:
- Ingredient analysis + alignment with global trends
- Formulation reviews for cultural + performance fit
- Recommendations for labs or partners (if needed)
Category Strategy
Where do you fit in a saturated market?
We guide you through:
- Product portfolio audits
- Category opportunity mapping (based on trends + consumer needs)
- Ritual-first positioning (how your product fits daily lives)
- Shade + texture inclusivity reviews
You’ll walk away with:
- A clear category + ritual map for your brand
- Insights into competitive differentiation
- A plan for entering new categories with intention
Positioning + Copy Guidance
Your product’s story matters as much as its formula.
We help you craft:
- Brand voice + tone that resonates globally
- Ingredient education content that builds trust
- Product copy that balances science + emotion
- Customer education tools (for websites, packaging, or retail teams)
Scaling With Less Overwhelm
Ready to grow but want to avoid burnout?
We offer:
- Go-to-market planning support
- Product launch roadmap reviews
- Scalable strategies for small teams
- Optional team coaching or training on K-beauty rituals + messaging
Who We Work With
We specialize in supporting:
- Indie skincare brands
- K-beauty startups
- Wellness brands entering skincare
- Scalp and haircare innovators
- Color brands exploring skincare-makeup hybrids
Let’s Create Something Meaningful
Your products deserve more than just a good formula. They deserve a place in people’s rituals, routines, and hearts.