From a press day in Seoul to a launch showcase in Paris, London, New York or Dubai, we put Korean beauty brands in front of the people who write about them and the people who buy them.
Global PR Events for Korean Beauty Brands
AGASKIN produces press days, media days, launch showcases and brand activations for Korean beauty brands, in Seoul and in the markets they are entering. Led by Seoul-based strategist Fama Ndiaye, we build the room where editors, buyers and creators meet your brand, and we run the follow up that turns coverage into orders. Press events in Europe, the United Kingdom, the United States, Latin America, the UAE and the wider Middle East, India and Australia, and inbound press and buyer visits hosted in Korea.
A Beauty PR and Press Events Agency Built Around Korea
What We Do
We run press events on both sides of the trade. In Korea we host inbound media, buyers and creators who come to meet your brand at source. Outside Korea we build the launch moment in the market you are entering, with a local media list, local hosting and local follow up.
Every event answers three questions:
- Who actually needs to see this brand?
- What will they write, post or order afterwards?
- What happens in the four weeks after the room empties?
Press coverage without a buyer conversation is a nice clipping. We run both in the same week, because a Korean brand entering a new market cannot afford to pay for the room twice.
Who It Is For
We work with:
- Korean beauty brands launching in a new market
- Brands hosting inbound press, buyers and creators in Seoul
- Distributors and retailers introducing a Korean brand to their market
- Fragrance and haircare brands entering categories where Korean beauty is still new
- Trade show exhibitors who need the meetings, not just the booth
- Global brands who want a Korea moment for a product made elsewhere
Whether the room is in Seoul or six thousand miles from it, the brief is the same. The right people, a real conversation, and follow up you can measure.
Event Formats
No template. Each format below is built around who you need in the room and what you need them to do next.
Press Days and Media Days
A half day where editors, beauty writers and desk staff meet your brand, test the products and leave with the assets they need to publish. Media list built for the market, not a global blast.
Launch Showcases Abroad
The market entry moment in Paris, London, New York, Dubai, Sao Paulo, Mumbai or Sydney, with the local press and buyer list built before the invitations go out.
Inbound Press and Buyer Visits to Seoul
We host international media and retail buyers in Korea, at your lab, your flagship or a venue we build around the brand. Interpretation, itinerary and hosting included.
Creator and VIP Events
Curated rooms of creators who genuinely cover your category, with usage rights and follow up content agreed before anyone arrives.
Trade Show Presence and Side Events
Cosmoprof, Beautyworld, Cosmoprof Asia. We run the meetings calendar and the off floor dinner that turns a booth into a purchase order.
Showroom and Press Office Days
A standing room during beauty or fashion week where press and buyers drop in on their own schedule, staffed by people who can answer formulation questions.
Distributor and Wholesale Buyer Days
A working session for distributors and wholesale buyers. The range, the margins, the regulatory position and the story their own sales team will have to retell. Run in Seoul or in market.
How We Work
Every AGASKIN press event is built on:
- A media list built for that market, not a global blast
- The Korean brand story told in the language of the room
- Press and buyers in the same week, not two separate campaigns
- A follow up plan that runs for four weeks after the doors close
We do not sell coverage. We build the room where coverage becomes a commercial conversation, and we stay in it until the first order lands.
Plan Your Next Press Moment
Tell us the market, the product and the month. We will come back with the format, the list and what it takes to fill the room. For consumer facing pop-ups, masterclasses and in-store activations, see our events and brand activation page. For award ceremonies, festivals and luxury galas, see celebrity gifting suites.